CREATIVE

Drontal offers the best possible protection against GI parasitic worms and their effects.

The market insight showed that vets saw wormers as much the same, another routine recommendation, recommending worming only twice per year (guidelines recommend a minimum of 4 times per year). Additionally pet owners were not fully aware of the potential consequences of worms.

The goals were to increase awareness of the need to worm and recommend frequency of worming while building a strong and consistent brand identity and positioning to create emotional and rational differentiation.

The creative developed added warmth to the brand while the message communicated the emotional and rational side of the brand.